Shizuko Yoshikuni and Manuel Kuschnig

AOIRO is a studio for olfactory design, founded by Japanese – Austrian duo Shizuko Yoshikuni and Manuel Kuschnig. Their expertise lies in the olfactory interpretation of concepts, transforming these into individually tailored signature scents and olfactory identities for both fragrance products and air design in space.

We work in the area of Scent branding and Olfactive Design and are specializing in transforming this olfactive Design into  Air design (professional ambiance scenting) for permanent installations or incorporating the concept of olfactory design for events and exhibitions.

AOIRO is the Japanese word for “the color of blue” (ao = blue, iro = color). The blue seen in the clear sky is the light gradient in the air, and it resonates with the approach of AOIRO to create air more communicative. Aoiro understands atmospheres as emotional qualities of space and a possibility to tailor unique encounters.When a scent is composed as an olfactory signature it can reflect and communicate a theme, concept or brand identity (as an olfactory logo) through the olfactory sense and can make it tangible in a spatial context. In synergy with other sense impressions and associations, it can create a holistic experience. Scenting the space – “airdesign” – is, therefore, a fundamental part of sensory Design.

In the past 14 years, we have created various Signature Scents for clients/projects across a wide range of sectors including Diesel Ginza, Lexus, Cartier or several Concept Stores and Events like the Fashion week Berlin. We especially gained experience with Premium & Boutique Hotels such as the Mandarin Oriental Tokyo and the Peninsula Tokyo, where we created their own olfactory concepts. 

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