«I can see there is a big movement from this generation trying to find purpose in making things. They already know that money it is not everything. They know that is important to serve the community with something they really believe and with something they do from their hearts.»
I’ve been working for big shoe brands in Brazil for 9 years. It was a very important experience in the industry as a shoe designer: you have to stay close to the market and you have to work looking every day for the profits of the company. You are a little bit far from really “making things” with your hands. I used to do handmade work since I was a kid (embroidery, sewing, crochet, customization, etc). It made part of my life for all my life.
I always wanted to be an artisan. So, when I perceived I was working for this company more as a ‘creative manager’ than an artisan, I decided to quit and to start a small line of artisanal flats.
I’ve started in 2013 to make some sandals alone at home and after the first pictures I did to show the prototypes, everybody really loved them. It was very fast I’ve started to receive a lot of requests for flats. I used the materials I had at the moment: the stones I have collected, hand painting over the shoes, shells, ropes… And it was crazy how my close friends and first clients were amazed by these pieces. They were different from everything they saw before. To collect shells, stones and natural pieces (as I did a lot on the beaches of Bahia, my hometown when I was a kid) it’s really to work with beauty and simplicity. I believe that it’s nice to have natural things next to the body. I believe in the power of nature. And the colors and shapes of nature inspire me a lot.
As I feel very true to my work and I am sure I am doing it genuinely, people can feel this. It is a clichê, but when you do something with your soul, it really resonates on the universe. I feel this since I decided to be myself in my work.
And it is very rare nowadays to have people really connected to their souls to create something. And not to create only thinking about the profits. Profits are a consequence, not the purpose.
I can see there is a big movement from this generation trying to find purpose in making things. They already know that money it is not everything. They know that is important to serve the community with something they really believe and with something they do from their hearts. Even if that thing is a simple thing like gardening. It is simple, but it can be extremely great.
It is time for us to learn how to admire the greatness of simple things.
Interview with Lane Marinho.
Trends: Experienced Narratives.