«What is there that makes us disconnect from this overwhelming digital world and allows us to connect and socialize with our friends and family?»
Basso is a mini bar included in the first set of products launched by UTIL last January in Paris.
It is interesting to go back and notice that Basso was, in fact, the first product and the typology that triggered the whole concept behind the brand. We were discussing how important it is to choose the right typologies to develop a brand and how they tend to set the tone of it. We arrived to the mini bar as a typology which in terms of shape can be described as a trolley on wheels.
I have this blurry memory when I was maybe six and when I used to stay at my grandparent’s place regarding the tea break. At a precise time in the middle of the afternoon, everything would stop and this trolley would come up with tea and toasts. At this time everyone would stop and join together for a small break. When choosing to develop a mini bar this was the image I had in mind but adapted to a different audience. What is there that makes us disconnect from this overwhelming digital world and allows us to connect and socialize with our friends and family? A good drink in good company for a good talk is a wonderful privilege today. After this, the tone of the brand was set and all the other typologies were chosen to have in mind this simple narrative. It is funny that in end you (Through Objects) chose the Basso to develop.
After defining the context we started picturing how would such an object look in a contemporary apartment. These are usually small and very flexible in terms of function. Meaning that today we often work at home and right after we are welcoming some friends over for dinner. In this scenario, we imagined that this would take form in a rather small volume and would probably roll on wheels. Then it would have two precise spaces: the top tray and the bottom container which would be used to also partially hide the bottles.
Furthermore, when it came to choosing the material to produce it we wanted to use a process in which there would not be a big investment in tools, like molds and so on. For this reason, we chose metal, laser cutting and bending. Also because while doing cardboard mockups the process would very similar when using the final material. Cutting, bending and gluing. It is a good process to understand the shape and how it’s constructed.
This was how we arrived to this optical illusion of the tray in which it gives the impression it is tilted. When in fact, the outer rim is making a kind of a loop but leaving the support surface horizontal.
I would say that our relationship with Trends focuses on the fact that we look into production methods in which there is not the need to have a massive investment to have the first units produced and ready to market. I guess this is somewhat a tendency of the new brands which we see popping up.
Interview with UTIL. Images © UTIL.
Trends: Hiperbolic Minimalism.