All posts filed under: Fashion

Atelier Lane Marinho

«I can see there is a big movement from this generation trying to find purpose in making things. They already know that money it is not everything. They know that is important to serve the community with something they really believe and with something they do from their hearts.» I’ve been working for big shoe brands in Brazil for 9 years. It was a very important experience in the industry as a shoe designer: you have to stay close to the market and you have to work looking every day for the profits of the company. You are a little bit far from really “making things” with your hands. I used to do handmade work since I was a kid (embroidery, sewing, crochet, customization, etc). It made part of my life for all my life.  I always wanted to be an artisan. So, when I perceived I was working for this company more as a ‘creative manager’ than an artisan, I decided to quit and to start a small line of artisanal flats. I’ve started in …

Kidswear by City Goats

«Our signature botanical colors are different from synthetic dyes: they are not only friendly to our water sources, rivers, lands and oceans but also for their intrinsic beauty, authenticity, and aliveness.» When my first child, Muk, was born, I searched for clothes that show love and respect for Mother Nature in the highest regards at the same time modern, functional and unboring. Because I couldn’t find what I was looking for, I created City Goats to make understated clothing crafted with natural dyes and organic cotton, something that could be good for health and good for the earth. We make modern kidswear for slow living. Baby and kid’s clothing lines are crafted with 100% GOTS certified botanical dyes and organic cotton. Our signature botanical colours are different from synthetic dyes: they are not only friendly to our water sources, rivers, lands and oceans but also for their intrinsic beauty, authenticity, and aliveness. I believe people are looking for a healthier, better living. Moving somewhere slower, simpler, with environmental awareness and the desire to embrace a harmonious …

Regen Rainproof Collection by Wendy Andreu

«it is very different from the traditional way of making clothes. Instead of cutting and sewing patterns, Regen is built already in 3 dimensions. There is no loss of material.» The rainproof collection Regen (meaning ‘rain’ in Dutch) has started from a material research. In 2014, I was experimenting with soft matters and found out that the cotton rope and the latex could stick together and therefore create a new fabric which was neither woven nor knitted. Then, I analyzed this sample and thought that the latex could give a waterproof layer to this fabric. I naturally designed accessories and garments for the rain. But I imagine that one day, I could also design vases, furniture or objects for different purposes with this technique. Since I studied metal craftsmanship and product design, I have a different way of working than a fashion designer. For the Regen project, after inventing the material itself, I designed the production system which consists of metal molds around which the rope is coiled. The liquid latex is applied afterward. Once …

AWAYTOMARS By Alfredo Orobio

«We need to re-think the role of multi-brand shops in a society that can access shops freely online. What we want to do with AWAYTOMARS is improve the roles of both the designer and the customer in the chain, offering them opportunities to purchase clothes at the same time as wholesalers with the same favorable conditions.» AWAYTOMARS was the result of my studies at the university where I spent almost a year mapping how people share creative information on social media. I discovered that a lot of people with great ideas for fashion products already shared them on specific forums. The most surprising result of my research was seeing that not only were people sharing their ideas, but other people were volunteering suggestions to improve the designs. I realized that all this information was being lost because of the lack of opportunities to break into the industry. So we had the idea of building a place where people could share ideas, provide feedback to improve them, create prototypes and finally sell the products, all in …

Oxford william and Jazz oxford by Ahimsa shoes

«our focus on innovation lies in the search for new sustainable materials and on the simplification of manufacturing processes» Ahimsa was born to serve a single focused purpose: to bring high-quality footwear to the vegan market. When I, Gabriel (founder), turned vegan, I was unhappy with the selection I found available. Since I worked in the industry, I thought it would be possible for me to come up with a simple line of products that could prove my concept. If successful, I could invest more time and money into the project. A few years later, we are still going! Now, since 2014, we also operate our own factory. It was then, and still is, the only 100% vegan shoe factory in the world. Today, continuing our initial goal, we invest time into expanding our collection and always improving what we already have available. The search for new styles, new materials, is never ending! Our constant search for improvements keeps us at the leading edge of our industry. Shoemaking itself is an art, thousands of years old. …