ISTO.pt: a bullshit-free brand tired of clothing seasonality

“We do not enjoy the growing disparity between quality and price. We’re tired of how seasonality drives irrational purchase behavior and promotion cycles. We hate the avalanche of digital marketing. And we hate all the frustration that comes along with it.” Our concept can be briefly explained by his name: ISTO. is an acronym for Independent (we are 3 guys with no connection to any brand or investor), Superb (we only work with the best garments), Transparent (our business model relies…

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