Lounge Bag – Noise Goods

«The general idea was to make it look a bit far from the traditional bag shape. Looking at it, you can get that it looks like a bag, but then it folds itself into this briefcase shape.»

 

I thought it would be a good experience to create a bag for men. A bag similar to what women carry but adapted for men. In the end, I think it turned out to be appealing to both men and women.

lounge-bag-noise-goodsThe general idea was to make it look a bit far from the  traditional bag shape. Looking at it, you can get that it looks like a bag, but then it folds itself into this briefcase shape.

It’s a reaction to trends, first. I like to watch the scene; I like to see people’s evolution in style. And I think men are into using more fashion tools today, more than ever. This object could fit in that perspective.

Interview with Noise Goods. Images © Noise Goods

Trends: Wonderland, Experiences & Stories, Unrestricted Human.

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