The most relevant questions explored through I AND ME conceptually and aesthetically really stem from a personal perspective. The brand is trendless so we do not follow S/S or A/W but rather an idea or understanding that has been acknowledged through traveling and various mediums of art and culture.
To Die For was inspired by the idea of fabrication in an installation setting, whether that is in a natural landscape or within four walls. The artists Christo and Jeanne Claude and Karla Black are good examples of our inspirations. We looked at militaria and how fabric plays a huge part as a base for cover and shelter and as protection and function when in garment form.
Updated shapes and details reflect this story through pockets and waxed twill as well as relaxed ‘downtime’ options.
We believe products designed with fabrication and function in mind never fade but are staples for life, exactly why military clothes are still worn today.
Interview with I and Me
Trends: Unrestricted Human.